ʻO ke alakaʻi a ka poʻe hoʻomaka i Google Analytics

Inā ʻaʻole ʻoe maopopo i ke ʻano o Google Analytics, ʻaʻole ʻoe i hoʻokomo iā ia ma kāu pūnaewele, a i ʻole i hoʻokomo iā ia akā ʻaʻole e nānā i kāu ʻikepili, a laila nou kēia pou. ʻOiai paʻakikī ka manaʻoʻiʻo o ka poʻe he nui, aia nō nā pūnaewele ʻaʻole e hoʻohana ana iā Google Analytics (a i ʻole kekahi analytics, no ia mea) e ana i kā lākou kalepa. Ma kēia pou, e nānā mākou iā Google Analytics mai ka manaʻo o ka mea hoʻomaka. No ke aha ʻoe e pono ai, pehea e loaʻa ai, pehea e hoʻohana ai, a me nā hoʻoponopono i nā pilikia maʻamau.

No ke aha e pono ai i kēlā me kēia mea nona ka pūnaewele Google Analytics

He blog kāu? Loaʻa iā ʻoe kahi pūnaewele paʻa? Inā ʻae ka pane, inā no ka hoʻohana pilikino a ʻoihana paha, pono ʻoe iā Google Analytics. Eia kekahi mau nīnau e pili ana i kāu pūnaewele i hiki iā ʻoe ke pane me ka hoʻohana ʻana iā Google Analytics.

  • ʻEhia ka poʻe e kipa i kaʻu pūnaewele?
  • Ma hea e noho ai kaʻu mau malihini?
  • Makemake au i kahi pūnaewele puni honua?
  • He aha nā pūnaewele e hoʻouna ai i ka huakaʻi i kaʻu pūnaewele?
  • He aha nā ʻoihana kūʻai aku e alakaʻi i ka hapa nui o kaʻu pūnaewele?
  • He aha nā ʻaoʻao ma kaʻu pūnaewele i kaulana loa?
  • ʻEhia mau malihini aʻu i hoʻololi ai i alakaʻi a mea kūʻai paha?
  • Ma hea i hele mai ai kaʻu mau malihini hoʻohuli a hele i kaʻu pūnaewele?
  • Pehea e hoʻomaikaʻi ai i ka wikiwiki o kaʻu pūnaewele?
  • He aha ka maʻiʻo blog i makemake nui ʻia e kaʻu mau malihini?

Nui nā nīnau hou aʻe e hiki ai iā Google Analytics ke pane, akā ʻo ia ka mea nui loa no ka hapa nui o nā mea nona ka pūnaewele. I kēia manawa, e nānā kākou pehea e loaʻa ai iā Google Analytics ma kāu pūnaewele.

Pehea e hoʻokomo ai iā Google Analytics

ʻO ka mea mua, pono ʻoe i kahi moʻokāki Google Analytics. Inā he moʻokāki Google mua kāu e hoʻohana ai no nā lawelawe ʻē aʻe e like me Gmail, Google Drive, Google Calendar, Google+, a i ʻole YouTube, a laila pono ʻoe e hoʻonohonoho i kāu Google Analytics me ka hoʻohana ʻana i kēlā moʻokāki Google. A i ʻole pono ʻoe e hana i kahi hou.

He moʻokāki Google kēia āu e manaʻo ai e mālama mau loa a ʻo ʻoe wale nō ke komo. Hiki iā ʻoe ke hāʻawi i ke komo ʻana i kāu Google Analytics i nā poʻe ʻē aʻe ma ke ala, akā ʻaʻole ʻoe makemake i kahi ʻē aʻe e mana piha iā ia.

Manaʻo manaʻo nui: mai ʻae i kāu mea (kāu mea hoʻolālā pūnaewele, mea hoʻomohala pūnaewele, mea hoʻokipa pūnaewele, kanaka SEO, a me nā mea ʻē aʻe) e hana i kāu moʻokāki Google Analytics ma lalo o kā lākou moʻokāki Google i hiki iā lākou ke "hoʻokele" iā ʻoe. Inā hoʻokaʻawale ʻoe a me kēia kanaka, e lawe lākou i kāu ʻikepili Google Analytics me lākou, a pono ʻoe e hoʻomaka i nā mea āpau.

E hoʻonohonoho i kāu moʻokāki a me kāu waiwai

Ke loaʻa iā ʻoe kahi moʻokāki Google, hiki iā ʻoe ke hele i Google Analytics a kaomi i ka pihi Sign into Google Analytics. A laila e hoʻokipa ʻia ʻoe me nā ʻanuʻu ʻekolu āu e hana ai e hoʻonohonoho iā Google Analytics.

Ma hope o kou kaomi ʻana i ke pihi Hoʻopaʻa inoa, e hoʻopiha ʻoe i ka ʻike no kāu pūnaewele.

Hāʻawi ʻo Google Analytics i nā hierarchies e hoʻonohonoho i kāu moʻokāki. Hiki iā ʻoe ke loaʻa a hiki i 100 mau moʻokāki Google Analytics ma lalo o hoʻokahi moʻokāki Google. Hiki iā ʻoe ke loaʻa i 50 mau waiwai pūnaewele ma lalo o hoʻokahi moʻokāki Google Analytics. Hiki iā ʻoe ke loaʻa a hiki i 25 mau manaʻo ma lalo o hoʻokahi waiwai pūnaewele.

Eia kekahi mau hiʻohiʻona.

  • SENARIO 1: Inā hoʻokahi kāu pūnaewele, pono ʻoe i hoʻokahi moʻokāki Google Analytics me hoʻokahi waiwai pūnaewele.
  • SCENARIO 2: Inā loaʻa iā ʻoe nā pūnaewele ʻelua, e like me hoʻokahi no kāu ʻoihana a hoʻokahi no kāu hoʻohana pilikino, makemake paha ʻoe e hana i ʻelua moʻolelo, e kapa ana i kekahi "123Business" a me kekahi "Personal". A laila e hoʻonohonoho ʻoe i kāu pūnaewele ʻoihana ma lalo o ka mooolelo 123Business a me kāu pūnaewele pilikino ma lalo o kāu moʻokāki pilikino.
  • SCENARIO 3: Inā he nui kāu mau ʻoihana, akā emi iho ma mua o 50, a loaʻa i kēlā me kēia o lākou hoʻokahi pūnaewele, makemake paha ʻoe e waiho iā lākou āpau ma lalo o kahi moʻokāki ʻOihana. A laila e loaʻa kahi moʻokāki pilikino no kāu mau pūnaewele pilikino.
  • SCENARIO 4: Inā he nui kāu mau ʻoihana a loaʻa i kēlā me kēia o lākou nā kakini pūnaewele, no ka huina o nā pūnaewele ʻoi aku ma mua o 50, makemake paha ʻoe e waiho i kēlā me kēia ʻoihana ma lalo o kāna moʻokāki ponoʻī, e like me 123Business account, 124Business account, a pēlā aku.

ʻAʻohe ala kūpono a hewa ʻole e hoʻonohonoho ai i kāu moʻokāki Google Analytics—ʻo ia wale nō ke ʻano o kou makemake e hoʻonohonoho i kāu mau pūnaewele. Hiki iā ʻoe ke hoʻololi hou i kāu moʻokāki a i ʻole nā ​​waiwai ma ke ala. E hoʻomaopopo ʻaʻole hiki iā ʻoe ke hoʻoneʻe i kahi waiwai (pūnaewele) mai kahi moʻokāki Google Analytics i kekahi—pono ʻoe e hoʻonohonoho i kahi waiwai hou ma lalo o ka moʻokāki hou a nalowale ka ʻikepili mōʻaukala āu i hōʻiliʻili ai mai ka waiwai kumu.

No ke alakaʻi o ka poʻe hoʻomaka, manaʻo mākou he hoʻokahi pūnaewele kāu a pono hoʻokahi wale nō ʻike (ka paʻamau, ʻike ʻikepili āpau. E like me kēia ka hoʻonohonoho.

Ma lalo o kēia, e loaʻa iā ʻoe ke koho e hoʻonohonoho i kahi e kaʻana like ai kāu ʻikepili Google Analytics.

E hoʻouka i kāu code tracking

Ke pau ʻoe, e kaomi i ke pihi Loaʻa i ka Tracking ID. E loaʻa iā ʻoe kahi popup o nā ʻōlelo a me nā kūlana Google Analytics, āu e ʻae ai. A laila e loaʻa iā ʻoe kāu code Google Analytics.

Pono e kau ʻia kēia ma kēlā me kēia ʻaoʻao ma kāu pūnaewele. E pili ana ka hoʻokomo ʻana i ke ʻano o kāu pūnaewele. No ka laʻana, loaʻa iaʻu kahi pūnaewele WordPress ma kaʻu iho pūnaewele me ka hoʻohana ʻana i ka Genesis Framework. He wahi kikoʻī kēia e hoʻohui i nā palapala poʻo a me nā wāwae wāwae i kaʻu pūnaewele.

ʻO kahi ʻē aʻe, inā loaʻa iā ʻoe kahi WordPress ma kāu kikowaena ponoʻī, hiki iā ʻoe ke hoʻohana i ka Google Analytics e Yoast plugin e hoʻokomo maʻalahi i kāu code ʻaʻole pili i ke kumuhana a i ʻole ka hoʻohana ʻana.

If you have a website built with HTML files, you will add the tracking code before the </head> tag on each of your pages. You can do this by using a text editor program (such as TextEdit for Mac or Notepad for Windows) and then uploading the file to your web host using an FTP program (such asFileZilla).

Inā loaʻa iā ʻoe kahi hale kūʻai e-commerce Shopify, e hele ʻoe i kāu hoʻonohonoho hale kūʻai pūnaewele a hoʻopili i kāu code tracking ma kahi i kuhikuhi ʻia.

Inā he blog kāu ma Tumblr, e hele ʻoe i kāu blog, kaomi i ke pihi Edit Theme ma ka ʻaoʻao ʻākau o kāu blog, a laila e hoʻokomo wale i ka Google Analytics ID i kāu mau hoʻonohonoho.

E like me kāu e ʻike ai, ʻokoʻa ka hoʻokomo ʻana o Google Analytics e pili ana i ke kahua āu e hoʻohana ai (pūnaewele hoʻokele waiwai, mea kūkulu pūnaewele, polokalamu e-commerce, etc.), ke kumuhana āu e hoʻohana ai, a me nā plugins āu e hoʻohana ai. Hiki iā ʻoe ke ʻimi i nā ʻōlelo aʻoaʻo maʻalahi e hoʻokomo iā Google Analytics ma kekahi pūnaewele ma ka hana ʻana i kahi hulina pūnaewele no kāu paepae + pehea e hoʻokomo ai iā Google Analytics.

Hoʻonohonoho i nā pahuhopu

Ma hope o kou hoʻokomo ʻana i kāu code tracking ma kāu pūnaewele, makemake ʻoe e hoʻonohonoho i kahi hoʻonohonoho liʻiliʻi (akā maikaʻi loa) i ka ʻaoʻao o kāu pūnaewele ma Google Analytics. ʻO kēia kāu hoʻonohonoho Pahuhopu. Hiki iā ʻoe ke loaʻa iā ia ma ke kaomi ʻana i ka loulou Admin ma ka piko o kāu Google Analytics a laila kaomi i nā Goals ma lalo o ka kolamu View o kāu pūnaewele.

E haʻi nā pahuhopu iā Google Analytics i ka wā i loaʻa ai kahi mea nui ma kāu pūnaewele. No ka laʻana, inā loaʻa iā ʻoe kahi pūnaewele kahi āu e hoʻopuka ai i nā alakaʻi ma o kahi palapala hoʻopili, makemake ʻoe e ʻimi (a i ʻole hana) i kahi ʻaoʻao mahalo e hoʻopau ai nā malihini i ka wā i waiho ai lākou i kā lākou ʻike pili. A i ʻole, inā he pūnaewele kāu e kūʻai aku ai i nā huahana, makemake ʻoe e ʻimi (a hana paha) i kahi hoʻomaikaʻi hope a i ʻole ʻaoʻao hōʻoia no ka poʻe kipa e pae i ka wā i pau ai ke kūʻai.

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Ka manawa hoʻouna: ʻAukake-10-2015
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